Bauducco “The feeling of Family”

Bauducco’s Christmas campaign has gone global, with activations taking place in three countries across the Americas simultaneously. Along with traditional events in São Paulo and Rio de Janeiro, the brand has expanded its reach to Lima, Peru, and the iconic Times Square in New York.

In Times Square, Bauducco went all out, distributing its famous panettones and even showcasing a stunning 3D film on the digital billboard. The initiatives have been turned into a digital media and social networks film, which has garnered attention across all three countries, emphasizing the panettone’s role as an icon that brings people together, even from miles away. The concept behind the campaign is centered on the “Feeling Called Family,” and has been adapted in Spanish and Portuguese as “El sentimiento de Familia” and “Um sentimento chamado Família“, respectively.

The overall goal of the campaign is to cement the panettone’s status as a must-have holiday item, with Times Square serving as the ultimate symbol of the brand’s global reach.