As a cinematographer for Bauducco’s “The Feeling of Family” holiday campaign, I traveled to New York City to capture the brand’s first multinational Christmas activation. In Times Square, I documented a live panettone giveaway event and filmed the brand’s iconic animated billboard, featuring the Bauducco train in a stunning display on one of the world’s most recognized screens. The production combined 360° camera, gimbal, and handheld shooting, all on Sony equipment, delivering a dynamic and immersive visual story around warmth, tradition, and family.