As a cinematographer for Bauducco’s “The Feeling of Family” holiday campaign, I had the opportunity to capture the brand’s first-ever multinational Christmas activation, spanning Brazil, Peru, and the U.S. In Times Square, New York, I documented the brand’s grand panettone giveaway and the premiere of a stunning 3D film on one of the city’s iconic digital billboards.

This campaign, created by PROS and produced by ONE2C, showcased Bauducco’s mission to position its panettone as a holiday icon, uniting families across borders through shared traditions. My role involved filming key moments of engagement, capturing the essence of warmth, connection, and holiday spirit in one of the world’s most recognized locations.